Identity system

The construction of the logo aimed to integrate both the anniversary number of Servier, 25, and the country in which the anniversary is celebrated, Romania. Therefore, we combined the two, placing the outline of Romania between numbers, 2 and 5.

#242058

#0f72b4

#d0ccbd

#cac6b8

Colors

Typography

Typography is crucial in the identity of a brand. That is why, for Servier 25, we chose Pantone as a primary font. It is a clean, simple font, with inclinations towards science, which is the case for the medical field in which Servier activates.

Light ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

Bold ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

Panton ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789

Stationery

Brand presentation

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