Starting from the cell division process through which a mother cell creates two daughter-cells, by
analogy, the two related cells will become innovation and medicine.
This way we can emphasize the umbrella concept of mutual genetic material of innovation and medicine.
Merging innovation with medicine is the first step in positioning the event and over time we want to
position the events & Arpim as a merging tool for the medical community with patients through
transparency and up-to-date information offered as a "share of knowledge" to support access to
information and treatment of patients.