Start Young created the image of the FORCE project, a road to infinite opportunities Start Young is a project made by Brandaffair Advertising that sustains student organizations and entrepreneurs under 26 year old with advertising creation and consultancy services. Start Young created the materials for the Force Summer School. The Summer School is addressed to high school students with high grades that want to get involved in the development of the society. Because of its first year success now is at its second edition.
The campaign led by the student organization ASER had national coverage: TV, radio, web and written press. The materials: flyers and posters were distributed in 102 high schools. As a result 200 subscriptions were made from 35 Romanian counties, Moldavia and Ukraine; 20 persons were elected to attend FORCE Summer School.
„We have constructed the infinite symbol from origami. Origami symbolizes the perseverance and intelligence as life itself. Starting from this analogy the message transmitted was that the future is in their hand and choices like the Summer School are clever ones.” said Georgiana Radu, Managing Partner at Brandaffair & Start Young.
„Force is a road to knowledge, development and changes for all the persons involved in this project. From idea to reality, FORCE was created step by step and the support offered by Start Young was an important one for its evolution. FORCE became a landmark in the landscape of high school programs.” declared Alexandra Dabu, FORCE Founding Member.
We wanted to actively involve all the high school students, that is why we have made interactive posters which were exposed in schools. They had a blank space on which students could write their wishes for the future. The only information transmitted was the FORCE summer school website address: www.force.ro. The site generated 15.321 visits.